If I was given the chance to recreate this logo, it would be done in Spencerian Script, something more refined. As you can see, I would start exploring with pencil sketches and when I got the feel of it, I would finish it in vector.
The current Refinery 29 logo does no feel refined, Im a bit confused on the design of the 29 in the circle. This log could be improved overall.
The next slide is my idea of how I would approach this logo.
As I review the content of the website and looked at the style of photos they used, I felt the Spencerian script would be appropriate for this logo. I wanted this logo type to have distinctive styling so I worked in there some flourishing to make it more lively.
So after I get a tight pencil sketch, I scan it in and bring it in to adobe illustrator and begin to build this with the pen tool. The details will make or break this style. It needs nice thick and thins. High contrast style.
Since this brand is digital, I would place the logo in a circle as container so it will not be effected by other elements and easy to read on screen.
This logo works well on simple backgrounds. Here it is with a color photo.
This logo works best in one color. Black and white, it gives it a nice contrast and keeps it easy to read.
Case study: Tastemade
Tastemade is a blog about food and recipes. Every time I saw the logo, I would see a better version of it. So I did some pencil sketches and explored some new styles. I kept it on the one line and and worked on the letters themselves until they had a little bit more personality.
This food website/blog logo functions well on all types of screens. Which is what brands need today. But as look at it, it lacks some warm and friendly feel to it, Its trying but not there yet. The next slide is some of my suggestions.
Here are some word type options I drew out and customized.
After my drawings, I went with this direction, it’s close to the original but has more personality to it, just like the content of the website. The pen tool in illustrator was used for this.
The logo is easy to read on the website and the details still stand out at small sizes.
I turned the T into a icon, it is an element that could be used with the word mark, when there is room.
Logo with photos
Please use the logo in white when using it on busy backgrounds.
Case study:Club Monaco
If I was given the task to redesign the fashion brand Club Monaco logo with hand lettering, this is the direction I would take this. The one they have now, is modern and plain but my version would add personality and style to it, which I think better relates to the brand.